Hosted entirely online, the Techfluence Holiday Gift Guides Preview helps brands, journalists, creators, analysts, and other industry opinion leaders connect as holiday coverage begins taking shape. Participating companies provide an early look at the products they’ll be promoting for the holidays, while attendees get an advance opportunity to discover new products, ask questions, schedule follow-ups, and identify potential additions to upcoming gift guides, product roundups, and seasonal coverage.
By bringing both sides together early, the Holiday Gift Guides Preview makes it easier for brands to earn consideration and for attendees to find the products their audiences will want to know about.
Holiday gift guides, product roundups, and seasonal buying recommendations begin taking shape long before consumers ever see them. By the time many brands begin pitching their products, editors and creators have already identified many of the products they’ll be featuring. Can you afford to wait until some of the best opportunities have already passed?
The Techfluence Holiday Gift Guides Preview gives your company an opportunity to get in front of journalists, creators, analysts, and other industry opinion leaders while holiday planning is still underway. Instead of competing for attention after editorial calendars begin filling up, you can introduce products, answer questions, provide review materials, schedule follow-up conversations, and help ensure your products are considered while coverage decisions are still being made.
Every company that participates gives itself a better opportunity to earn holiday coverage. Companies that wait may find themselves competing for the few remaining opportunities after many of the biggest gift guides have already taken shape.
Techfluence Showcase Events attract a curated, opt-in audience of consumer technology journalists, creators, analysts, broadcasters, bloggers, and other industry opinion leaders from across the U.S. and around the world.
Attendees include major national outlets and leading YouTube channels, as well as category specialists, trade publications, lifestyle media, syndicated journalists, independent reviewers, and emerging voices actively looking for products, stories, and technologies to share with their audiences.
Drawing on more than two decades producing consumer technology events, Techfluence founder Barry Myers has built a media and creator network that rivals those of leading consumer tech PR firms — one further expanded through Techfluence’s influencer marketing relationships.
Have specific journalists, creators, or analysts you want invited? Send us their info, or share the registration link yourself.
Whether you’re exhibiting or attending, the entire experience is designed to be simple, intuitive, and easy to navigate from start to finish.
One booth. Everything included. No hidden fees.
Build a year-round communications strategy by mixing Showcase, Launch, and Perspectives events.
View Our Full Schedule →Create a coordinated, multi-launch strategy that keeps your brand in front of top-tier media and creators throughout the year.
Learn More →If our Holiday Gift Guides Preview doesn’t align with your schedule—or you’d simply prefer a private briefing with journalists and influencers—we can produce a dedicated Holiday Preview event for you using our Launch Event format.
Before attendees visit your Virtual Booth, you’ll present your products during a webinar session. Attendees will then be directed to your booth for Q&A, conversations, and follow-up planning. Techfluence can manage attendee recruitment, event production, registration, and post-event reporting, or work in collaboration with your internal team or PR agency.
Our virtual event platform was designed by Techfluence founder Barry Myers, a consumer tech expert with over 20 years of experience helping brands cut through the noise, create buzz, and drive growth.
Long before Techfluence, Barry was pioneering new ways for brands to connect with the people who influence consumers’ purchase decisions. He held leadership roles at Ziff Davis and AOL, working alongside editors from PCMag and Engadget.
At Ziff Davis, he co-founded DigitalLife, a first-of-its-kind four-day pre-holiday tech event for press and enthusiasts. Barry then joined Engadget founder Peter Rojas at gdgt and created gdgt Live, a tabletop event series that grew to 12 cities before AOL acquired gdgt. At AOL, Barry was in charge of the Engadget event program, including Engadget Live and Engadget Expand.
Barry left AOL to create getgeeked Events. Held in New York and San Francisco, getgeeked added a focus on content generation to traditional media events. By negotiating deals between exhibitors and creators to create video content at the events, he laid the groundwork for today’s creator-driven launch strategies long before influencer marketing was a thing.
When COVID shut down live events, Barry pivoted to virtual events—but took a very different approach. Rather than overcomplicate them with unnecessary bells and whistles, he built a robust platform focused squarely on helping brands share their products, answer questions from attendees, build relationships, and generate coverage.
Techfluence was never intended to replace in-person events. Instead, Barry envisioned it as a new, cost-effective, easy-to-execute tool for PR and marketing teams that combined the global reach of a press release, the engagement of a live event, and the data-collection capabilities of a digital platform.
Barry personally manages every Techfluence event, bringing his 20+ years of experience and industry expertise to every company that participates.
The technology may be virtual. The relationships are very real.